Agency: Daniel Brown Design / Creative Director & Designer: Daniel Brown
TalentFirst AI (Financial Review 2023 Fast Starter) is a data-driven AI company transforming how businesses harness AI and data to enhance productivity and innovation. However, their name was often mistaken for a recruitment company, leading to market confusion. To address this, the business required a strategic rebrand and a brand identity that balances technical expertise, innovation, and data-driven decision-making, ensuring clarity, credibility, and a stronger market presence.
A modular brand mark inspired by data blocks and neural synapses, adapting dynamically across applications.
The dynamic device takes inspiration from synapses and data blocks, symbolising the seamless integration of technology and creativity. Subtle, hidden arrows within the design convey movement and progress, reinforcing the fluid and ever-evolving nature of AI-driven insights.
Brandbook Excerpts
