Agency: headmark
Designer: Daniel Brown
Tackling an iconic brand can be a daunting task; especially when thousands will wear it on their chests next to their beloved football club! However it’s that energy that we channelled into the design, the same energy footy players channel on the field. This is what we call forward momentum and this is the foundation of Classic's new visual identity.
Role: Creative Direction, Concept Ideation, Implementation and execution

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