Agency: Headmark
Role: Creative Direction, Concept Ideation, Implementation & Execution
Role: Creative Direction, Concept Ideation, Implementation & Execution
Rebranding an iconic brand like Classic Sportswear is no small feat, especially when the logo will be worn proudly by thousands of fans alongside their favorite football club. We embraced that responsibility, channeling the same energy players bring to the field. This concept of forward momentum became the foundation of Classic's bold new visual identity, designed to capture and amplify the spirit of the game.
