Nutricia – Global Launch of Plant-Based Medical Nutrition
To launch Nutricia’s new plant-based medical nutrition product, we needed more than a campaign we needed a globally resonant creative that balanced local nuance with brand consistency.
Working as Creative Director, I led concept development and execution across 7 markets, delivering a unified visual identity and campaign assets in 8 languages. Our creative strategy focused on simplifying complex health messages and building trust through real stories.
We rolled out platform-specific content for social, CRM and paid media, educational motion graphics, and adaptable templates for local teams all aligned with regulatory frameworks.
Impact:
24% uplift in video completion rates
17% increase in click-through rates
Faster rollout with consistent brand alignment across all markets
This work helped reinforce Nutricia’s commitment to innovation, health and sustainability — and proved the power of thoughtful, scalable creative.
