Nutricia Plant-Based Product Global Launch
Delivered in 8 languages
For a global launch as significant as the introduction of Nutricia's plant-based product, a well-crafted visual identity becomes a crucial cornerstone for communicating the brand's values, innovation, and purpose. This project was an opportunity to not only introduce a new product but also reinforce Nutricia's commitment to providing healthy and sustainable nutrition solutions. As the creative mind behind the concept ideation and overall creative direction, my role was to ensure that the visual identity resonated with audiences across different cultures and languages.
Concept Ideation: The foundation of the visual identity began with a deep dive into Nutricia's brand ethos and the essence of the plant-based product. Collaborating with Nutricia's marketing and product teams, we identified key elements such as health, sustainability, and nature that needed to be translated visually. This concept aimed to convey the seamless integration of the plant-based product into individuals' lives while emphasizing its natural origins.
Role: Concept ideation, Creative Direction, Execution.
