AGENCY: KUDOSITY (IN-HOUSE)
Creative Director/Lead Designer: Daniel Brown
Role: Creative Direction, Concept ideation, Execution, Implementation.
Animator: Vance Chinjen
Kudosity are a global messaging platform that empowers businesses to cultivate and enhance customer relationships through engaging messaging experiences. Our integrated campaign covered Instagram & Facebook Ads, LinkedIn, Organic social, Reddit, DOOH, Youtube, Digital Signage.
In an age where consumers are bombarded with endless notifications, emails, and ads, messaging can often feel intrusive, irrelevant, or outright annoying. Many businesses unknowingly contribute to this fatigue, leading to disengaged customers and lower conversion rates. The central message of this campaign is to flip the script—creating messaging that customers actually look forward to receiving.
By addressing this pain point head-on, our campaign focuses on the value of relevant, personalized, and timely communication. We aim to show businesses that thoughtful, customer-centric messaging can turn frustration into engagement, transforming "annoying noise" into meaningful connections.
