Client Background:
Evalo is a forward-thinking property evolution company that leverages machine learning to predict property valuations. With a focus on innovation and accuracy, Evalo aims to revolutionize the property market by providing insightful and data-driven solutions.
Objective: The goal of the visual identity project for Evalo is to create a brand identity that reflects the company's cutting-edge technology, expertise, and commitment to accuracy. The visual identity should convey trustworthiness, innovation, and a forward-looking approach to property valuation.
Concept: The concept behind Evalo's visual identity revolves around the idea of knowledge, reliability, and intelligence, symbolized by the elephant—a creature known for its wisdom and memory. By incorporating an elephant into the typography, specifically in the letter 'e', we create a visually compelling and memorable logo that instantly communicates the company's identity and values.
Brand Pattern:The brand pattern for Evalo is derived from the elephant 'e' in the logo. This pattern serves as a visual representation of the brand identity and can be used across various brand touchpoints, such as stationery, digital assets, and marketing materials. The repetition of the elephant 'e' creates a cohesive and recognizable visual language that reinforces Evalo's brand identity.
Conclusion:The visual identity for Evalo embodies the company's values, expertise, and vision for the future of property evolution. By incorporating elements such as the elephant typography, fresh green colour palette, and brand pattern, we have created a cohesive and impactful brand identity that communicates Evalo's strengths and distinguishes it in the competitive property market.
Typography:The typography chosen for Evalo's logo is bold and modern, reflecting the company's innovative approach. The incorporation of the elephant into the letter 'e' adds a unique and playful touch while reinforcing the brand's identity. The clean lines and sharp angles of the typography convey professionalism and precision, aligning with Evalo's commitment to accuracy.
Colour Palette:The colour palette for Evalo consists of fresh greens, symbolizing growth, prosperity, and vitality. Green is also associated with nature and balance, reflecting Evalo's focus on sustainability and harmony in the property market. The range of greens chosen adds depth and dimension to the brand identity while evoking a sense of trust and reliability.
Brandbook Excerpts
