Client: Nutridrink
Challenge: Launching a new brand and product in the Nordics market while effectively highlighting the product's benefits and creating a memorable brand experience.
Solution: Our innovative approach centered around utilizing the reflection effect to showcase both the original Nutridrink bottle and the new variant within a single static image. This strategic visual presentation immediately drew attention to the product's evolution.
Implementation:
Reflection Effect Visual: We created a striking static image that seamlessly integrated the original Nutridrink bottle and the new variant through a reflection effect. This simple yet impactful technique allowed consumers to instantly perceive the product's transformation.
Ingredient Emphasis: In the subsequent phases, we introduced dynamic elements, including visual representations of key ingredients and a captivating milk splash. These elements served to emphasize the health benefits and uniqueness of Nutridrink.
Immersive Animation: To amplify engagement, we extended the concept into an animation. By incorporating dynamic visuals and audio, we crafted an immersive experience that left a lasting impression on viewers. This animation conveyed Nutridrink's commitment to innovation and wellness.
