Jamaica Blue – Loyalty Launch Campaign
To help launch Jamaica Blue’s loyalty club and drive coffee sales, we developed a bold, integrated campaign centred on a simple idea: reward the ritual. Rolled out in late 2020, the campaign spanned social, YouTube, in-store POS and video content—designed to build awareness and incentivise repeat visits.
To help launch Jamaica Blue’s loyalty club and drive coffee sales, we developed a bold, integrated campaign centred on a simple idea: reward the ritual. Rolled out in late 2020, the campaign spanned social, YouTube, in-store POS and video content—designed to build awareness and incentivise repeat visits.
My Role:
Art Direction, Campaign Execution, Animation, Print Design, POS, Copywriting
Art Direction, Campaign Execution, Animation, Print Design, POS, Copywriting
