AGENCY: KUDOSITY (IN-HOUSE)
Creative Director/Lead Designer/Brand Strategy: Daniel Brown
Designer: Elaine Largo | Animator: Vance Chinjen
Role: Creative Direction, Concept ideation, Execution, Implementation.
Kudosity is a global messaging platform that empowers businesses to cultivate and enhance customer relationships through engaging messaging experiences. With a diverse portfolio of products, I was brought in to craft a unified brand identity that positions the business for future growth and success.
With many brands in the portfolio the challenge was to bring them all together with an identity that is customer-centric rather than the previously product-focused brands.
The dynamic device represents an evolution from earlier brandmarks, This evolution was designed with the intention of giving the brand a powerful tool to express human emotions. While it represents a leap forward in our visual identity, it's also designed to retain a sense of familiarity, serving as a bridge that connects to our legacy
Brandbook Excerpts
