Client Background:
Zoku Travel, a leading creator-led online travel agency, sought to deepen its engagement with travelers by showcasing the unique and diverse offerings of Southern California. Through a strategic creator takeover campaign, Zoku aimed to leverage the power of influencers to curate compelling content and drive bookings for the region.
Challenge: With a plethora of destinations within Southern California, Zoku faced the challenge of providing travelers with authentic and immersive experiences beyond the typical tourist attractions. The goal was to highlight lesser-known gems while also promoting Zoku's creator-led approach to travel booking.
Strategy:Zoku Travel devised a strategic campaign centered around sending 2 key creators, or Zoku Creators, to traverse various destinations in LA over a defined booking period. Each creator would focus on one destination, including Hollywood, Venice beach, Los Felix and rodondo beach, to curate TopStays and Guides – personalized travel itineraries and recommendations.
In addition to the core elements of the Zoku Travel creator-led campaign in Los Angeles , a comprehensive suite of digital assets was created to amplify the reach and impact across various online platforms. These assets encompassed a wide range of formats tailored to engage audiences across different channels:
Instagram Reels and Ads: Short-form video content was produced and optimized for Instagram Reels, capturing the essence of the Zoku Creators' experiences in Southern California. Additionally, targeted advertising campaigns were deployed on Instagram to reach specific audience segments and drive user engagement.
Web Banners and E-DMs (Electronic Direct Mail): Eye-catching web banners and E-DMs were designed to promote the campaign and highlight featured destinations and experiences. These digital assets were strategically placed on relevant websites and distributed to Zoku Travel's subscriber base to drive traffic and conversions.
Assets for LinkedIn, Spotify, and Facebook: Customized content was created for LinkedIn, Spotify, and Facebook, tailored to each platform's unique audience demographics and engagement behaviors. This included sponsored posts, playlist placements on Spotify, and carousel ads on Facebook, maximizing visibility and engagement across these popular platforms.
By leveraging a multi-channel approach and creating targeted digital assets for various platforms, Zoku Travel ensured maximum exposure and engagement for its creator-led campaign in Los Angeles. This comprehensive strategy enabled the brand to effectively connect with travelers, drive bookings, and establish itself as a leader in the online travel space.
A distinctive and visually striking element of the Zoku Travel creator-led campaign in Southern California was the implementation of rotated type in the campaign identity. Inspired by the motion of a plane taking off, the rotated type served as a symbolic representation of the journey and exploration inherent in travel.
This innovative design feature was strategically integrated across various campaign assets, including social media graphics, web banners, and digital advertisements. By rotating the typography at an angle, the campaign identity conveyed a sense of dynamism, energy, and forward momentum, mirroring the excitement and anticipation associated with embarking on a travel adventure
